The Advertising Specialty Institute, known as ASI, has been a staple in the promotional products industry for over 60 years. ASI is a family business that puts its member satisfaction above all else. When you become a member of ASI, you can be sure we’ll be there for you each step of the way to grow your business. ASI provides technology, education, events, research, and industry news to encourage business growth and innovation.
What is an ASI number?
The ASI® number has been the gold standard for both distributors and suppliers in the advertising specialty industry for over 50 years. It remains the only true, consistent industry identifier, recognized by all distributors and suppliers. The ASI number brings to the table exclusive benefits that other industry organizations do not provide. Supplier numbers include five digits, displayed as (asi/12345), and distributor numbers include six digits, displayed as (asi/123456).
Members should display their official ASI listing number on all communications, literature, advertising material and business forms used within the specialty advertising/promotional products industry. It's always good practice to type it next to or just under the signature or contact on any order documents, inquiries, memos or letters.
Your ASI number identifies you as an ASI-listed specialty advertising professional and indicates you have met the necessary criteria for an ASI network listing. In addition, your ASI number helps identify your company and differentiates you from other companies that have similar names.
Where can I find my ASI number?
You can locate your ASI number at any time by using your Single-Sign On (SSO) account to log into ASI Central. After logging in, use the My ASI drop-down menu to select "Update Password/Profile".
Your ASI Number will appear in the Company area.
Here are some hints for recalling your ASI Number:
- Distributor ASI Numbers will have six digits, for example: 123456.
- Decorator ASI Numbers will have six digits and begin with "7", for example: 755555.
- Supplier ASI Numbers will have five digits, for example: 12345.
Your ASI Number may also be on a recent piece of mail from ASI, such as an account statement or invoice.
Searching your email inbox for addresses ending in "@asicentral.com" might result in an email containing your ASI Number.
You can use the Call Me or Live Chat options to the right for immediate assistance from an ASI Customer Service or Product Technical Support Representative during normal business hours - Monday through Friday, 8:00a.m. through 6:00p.m. Eastern Time.
For further assistance recalling your ASI Number, please contact ASI Customer Service at customerservice@asicentral.com or call 800-546-1350, prompt 1. ASI Customer Service is available from 8:00a.m. to 8:00p.m. Eastern Time, Monday through Friday.
Where can I learn more about advertising specialties?
An advertising specialty, also known as a promotional product, is any item imprinted with a logo or slogan and given out to promote a company, organization, product, service, special achievement or event. ASI members benefit from the most comprehensive promo products industry analysis, research, education, and certification available through ASI University.
What are the types of membership?
ASI provides several options for membership and resources for networking, education, and business growth through the following membership types:
- Distributors - For companys which sell promotional products and/or imprinted incentives to customers
- Suppliers - For companies which manufacture or import promotional products
- Decorators - For companies which imprint on supplied products
- Canadian - For companies which are physically located in Canada
- Equipment - For companies which provide machines and components related to imprinting
- International - For companies which are physically located outside of the United States and/or Canada
ASI Policies
In general, there are many industry suppliers who sell through a variety of channels: distributors, retail stores, incentives houses and on the internet. Questions and concerns sometimes arise if and when a supplier sells through different channels, especially at different prices. Legally, ASI cannot have any rules or guidelines directing what channel or channels a supplier might decide to use to sell its product – or what a distributor can or cannot do. Our position is consistent with legal requirements under anti-trust laws, including that we cannot tell anyone what price they can sell their products for or who they can sell to.
Based on discussions with other organizations in the industry, all of us operate with same understanding of what we can or cannot do. We don’t exclude a supplier from membership simply because they sell through another channel, including directly through the web, because that exclusion would not be legal.
However, in ESP and on our website, www.asicentral.com, ASI provides “marketing policy” information in the supplier information area so a distributor can learn whether a specific supplier sells only through industry distributors, or also uses other channels like incentive reps, or even if a supplier sells directly through email marketing campaigns or a website(s). Although this is partly self-reported by suppliers, when ASI sees evidence or hears about examples showing the supplier sells through other channels, we do our best to check it out and make any annotations required to ensure that our marketing policy information is accurate.
The ASI Privacy and Security Policies are also available on ASI Central.
Maximize Your Success with ASI
ASI provides you with the tools to build a successful business in the promotional products industry. Through products and services, including self-service options and education, ASI is dedicated to helping all members succeed. Members are also entitled to use their ASI membership to receive discounts on business services from our affiliates, including shipping, credit card processing and more!
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Education
Learn from industry experts during these classes from the ASI University.
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News
Take a look at the latest guidance from our award-winning editorial team.
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Research
Post these graphics from ASI's Ad Impressions study to your social media sites to show your clients the power of promo.
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Industry Jobs
Post a job opening or find the perfect employee for your company.
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Events
Attending industry events is essential to growing your business.
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Member Discounts
The ASI Business Savings Program gives members exclusive deals.
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